Key Insights Into How F1000 Companies Save $642 Million in Dynamic Creative Production Cost, With Over $1 Billion Overall Return on Investment
It has been a well-known fact that relevant messaging and creative produces better consumer engagement. Yet, most of the marketing and advertising budget has thus far been focused on optimizing media spend. Brands have woken up to this fact recently, as one marketing executive at a large global CPG brand puts it:
“we’ve squeezed as much as we can out of media targeting and optimization. The next big lever we will use to achieve better efficiency and performance is optimizing creative and content for relevance and engagement.”
In this 30-minute on-demand webinar, Jivox CEO, Diaz Nesamoney explains how large global brands are succeeding with using Dynamic Creative (DCO) technology to save creative production costs and boost media performance. You will learn:
- What hurdles are brands facing as they seek to personalize creative for individual consumers
- What are the causes for production cost escalation
- What 3 things DCO can help brands to scale personalization while saving costs & boost media performance
Along with the tips, you will also see how two F500 consumer goods companies achieve ROI with DCO.