---
title: "The Forrester Wave: Creative Advertising Technology"
description: Forrester’s 2020 evaluation cites Jivox’s investment in personalized commerce, the next-phase of growth for brands.
---

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    - [Press Releases](https://jivox.com/press/)
    - [Contact Us](https://jivox.com/contact/)
- [Blog](https://jivox.com/blog)

- [Why Jivox](https://jivox.com/why-jivox/)
- [Product](https://jivox.com/product/) 
    - [Capabilities >](https://jivox.com/product/) 
          - [Platform Overview](https://jivox.com/product/)
          - [Dynamic Canvas Studio™](https://jivox.com/jivox-dynamic-canvas-studio/)
          - [Omni-channel Personalization](https://jivox.com/omnichannel-personalization/)
          - [AI & Machine Learning](https://jivox.com/neuron-machine-learning/)
          - [Recommendations](https://jivox.com/recommendation-engine-making-advertising-relevant/)
          - [Commerce Marketing Cloud](https://jivox.com/commerce-marketing-cloud/)
          - [IQ Blaze Analytics](https://jivox.com/iq-blaze/)
          - [IQiD First-Party Identity Graph](https://jivox.com/iqid-identity-graph/)
          - [IQ DaVinci Commerce Media](https://jivox.com/davinci/)
    - [Channels](https://jivox.com/social-media-advertising/) 
          - Display
          - [Video](https://jivox.com/dynamic-video-advertising/)
          - [CTV](https://jivox.com/ctv/)
          - [Social](https://jivox.com/social-media-advertising/)
          - [Native](https://jivox.com/native-advertising/)
          - Email
          - Website
    - [Enterprise-Ready >](https://jivox.com/enterprise-grade-personalization/) 
          - [Scale](https://jivox.com/enterprise-grade-personalization/#scale)
          - [Platform](https://jivox.com/enterprise-grade-personalization/#platform)
          - [Security & Privacy](https://jivox.com/enterprise-grade-personalization/#security)
          - [Access](https://jivox.com/enterprise-grade-personalization/#access)
- [Customers](https://jivox.com/customers/)
- [Partners](https://jivox.com/partners/) 
    - [Preferred Partner Program](https://jivox.com/partner-program/)
- [Resources](https://jivox.com/resources/) 
    - [Case Studies](https://jivox.com/resources/case-studies/)
    - [Industry Insights](https://jivox.com/resources/industry-insights/)
    - [Webinars](https://jivox.com/resources/webinars/)
    - [Videos](https://jivox.com/resources/videos/)
    - [E-Books](https://jivox.com/resources/ebooks/)
- [Company](https://jivox.com/company/) 
    - [Overview](https://jivox.com/company/)
    - [Leadership](https://jivox.com/company/#leadership)
    - [Management](https://jivox.com/management/)
    - [In The News](https://jivox.com/news/)
    - [Careers](https://jivox.com/careers/)
    - [Press Releases](https://jivox.com/press/)
    - [Contact Us](https://jivox.com/contact/)
- [Blog](https://jivox.com/blog)

![forrester2020-quote](https://info.jivox.com/hs-fs/hubfs/forrester2020-quote.png?width=874&name=forrester2020-quote.png)The Forrester Wave™️: Creative Advertising Technologies Q4 2020

![DAM Integrations; Data Inputs](https://info.jivox.com/hubfs/Forrester2020-bullet-1.png "DAM Integrations; Data Inputs")

![Feed Management; First party Identity](https://info.jivox.com/hubfs/Forrester2020-bullet-2.png "Feed Management; First party Identity")

![Omnichannel Support](https://info.jivox.com/hubfs/Forrester2020-bullet-3.png "Omnichannel Support")

[![button-purple-download](https://info.jivox.com/hs-fs/hubfs/button-purple-download.png?width=185&name=button-purple-download.png)](https://info.jivox.com/creative-advertising-technologies-forrester-2020#report)

![forrester-BLK](https://info.jivox.com/hs-fs/hubfs/forrester-BLK.png?width=170&name=forrester-BLK.png "forrester-BLK")

![forrester2020-report-pages](https://info.jivox.com/hubfs/forrester2020-report-pages.png "forrester2020-report-pages")

# **Jivox’s robust toolset speaks to sophisticated global power users**

Jivox received the highest possible score in 28 criteria:

- Company vision
- Product vision
- Product Roadmap
- Profitability
- Customer make-up by size and type

- Identity
- Decisioning
- Ad formats
- Ad assembly
- Service model and more

*"Meanwhile **Jivox**, which was also a **leader in the previous wave, maintained its status** thanks to a continued **focus on innovation** and the **evolving needs of modern, data-rich, sophisticated brands**, particularly **DTC and e-commerce retailers."***

Interview with Joanna O'Connell, VP, Principal Analyst, Forrester for “Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave,” AdExchanger, October 15, 2020

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### ABOUT JIVOX

Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.

### RECENT NEWS

- [MrWeb: Jivox Launches Customer Journey Tools](http://www.mrweb.com/drno/news27302.htm)
- [Destination CRM: Jivox Announces New Omnichannel CX Solutions](https://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Jivox-Announces-New-Omnichannel-CX-Solutions-129049.aspx)
- [Martech Advisor: Jivox Announces Two New Capabilities in AI-Driven Customer Journey Optimization Across Paid and Owned Media](https://www.martechadvisor.com/news/ads/jivox-announces-two-new-capabilities-in-aidriven-customer-journey-optimization-across-paid-and-owned-media/)

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