How Personalization Engages Travelers and Drives New Bookings
This 2019 benchmarking report focusing on the travel & hospitality segment underscores the significance of integrating data and automation to drive engagement and conversions. Key insights include:
- How brands achieve triple-the-average conversion rate using data-driven dynamic creative optimization (DCO)
- When to refresh dynamic creative to avoid ad fatigue
- How to follow and leverage data to personalize the customer journey
