Building Creative Excellence in Automated Creative
The term ‘automation’ can have a negative connotation in creative production. Most automation tools in the market force brands to compromise on their creativity by restricting ad design with rigid, inflexible templates.
To succeed with dynamic creative optimization, however, brands need a balance of both creative freedom and automation.
In this masterclass, Jivox experts demonstrate how you can use DCO technology to automate the generation of personalized variations at scale while having complete creative freedom.
You will learn how to:
- Identify the right technology partner for personalization to drive excellence in creative
- Use a modular creative approach to create large volumes of personalized variations using a single ad
- Quickly scale personalized digital marketing campaigns across multiple channels and markets
- Continually optimize the creative using algorithms to serve the most relevant messages to customers