Shaping Actionable Insights Using Your DCO Reports
Dynamic Creative (DCO) is often an iterative process of DO-LEARN-DO that can produce a great amount of granular data to unearth interesting media & creative insights for your brand.
But, where do you start?
This session explains:
- The kind of reports and data that DCO can provide
- How to interpret and analyse DCO campaign data to produce actionable insights
- How to steer these into best practices over time