Identity - How Does It Impact DCO Campaigns?
We’ve all heard about the demise of third party cookies that will change the way targeting & identity will work in 2023 – but what does that mean when it comes to DCO? How can brands continue driving their personalization efforts?
This session explains:
- What the demise of third party cookies means for BOTH prospecting and retargeting DCO Campaigns?
- How should brands continue to shape their personalization efforts in 2023 and beyond?