Create relevance. Drive conversion
A one-size-fits-all strategy does not work in eCommerce. Relevance is key to conversion. Brands must move beyond broad-based messaging and simple retargeting to personalization by engaging customers with the right product and offer at the right time, and in the right context.
Scaling 1:1 personalization, however, can be challenging. Manually generating several variations of an ad for different products, channels, offers, and markets is not only time consuming but also expensive.
In this 30-minute session, we explore how dynamic creative and data-driven decisioning technologies can enable brands to scale personalization for eCommerce quickly and efficiently.
You will learn:
- How does 1:1 personalization accelerate eCommerce marketing?
- What different types of data can brands use to achieve specific eCommerce campaign objectives?
- What technologies do brands needs to scale personalization across channels and markets effectively?