Combining the Best-in-Class Technologies
Through optimized media and creative, Jivox and Criteo’s integrated solution enables brands to build a 1:1 experience with the consumers while significantly reducing production costs.
Consumers today demand personalization. According to Jivox's Omni-channel benchmark report, personalized ads boost engagement 3x the industry benchmark. To create relevant experiences, marketers need to serve consumers personalized messages that recommend the right product in the right context. By joining forces, Criteo's media optimization technology informs Jivox which products to recommend for different audiences. Jivox, in turn, generates thousands of ad variations for each product on the fly, combining audience with contextual data to deliver the most relevant content to the targeted audiences.
