--- title: How First-Party Identity Will Rule Personalized Digital Marketing description: Google Ads landing page for the eBook on how first-party identity will rule personalized commerce marketing --- - [Login](https://app.jivox.com/loginDomain.html) - [Contact](https://www.jivox.com/contact/) - [LET'S CONNECT](https://jivox.com/demo/) [![Jivox](https://info.jivox.com/hs-fs/hubfs/Jivox_January2019/Images/Jivox_Logo5.png?width=124&height=40&name=Jivox_Logo5.png "Jivox")](https://jivox.com) - [Why Jivox](https://jivox.com/why-jivox/) - [Product](https://jivox.com/product/) - [Capabilities >](https://jivox.com/product/) - [Platform Overview](https://jivox.com/product/) - [Dynamic Canvas Studio™](https://jivox.com/jivox-dynamic-canvas-studio/) - [Omni-channel Personalization](https://jivox.com/omnichannel-personalization/) - [AI & Machine Learning](https://jivox.com/neuron-machine-learning/) - [Recommendations](https://jivox.com/recommendation-engine-making-advertising-relevant/) - [Commerce Marketing Cloud](https://jivox.com/commerce-marketing-cloud/) - [IQ Blaze Analytics](https://jivox.com/iq-blaze/) - [IQiD First-Party Identity Graph](https://jivox.com/iqid-identity-graph/) - [IQ DaVinci Commerce Media](https://jivox.com/davinci/) - [Channels](https://jivox.com/social-media-advertising/) - Display - [Video](https://jivox.com/dynamic-video-advertising/) - [CTV](https://jivox.com/ctv/) - [Social](https://jivox.com/social-media-advertising/) - [Native](https://jivox.com/native-advertising/) - Email - Website - [Enterprise-Ready >](https://jivox.com/enterprise-grade-personalization/) - [Scale](https://jivox.com/enterprise-grade-personalization/#scale) - [Platform](https://jivox.com/enterprise-grade-personalization/#platform) - [Security & Privacy](https://jivox.com/enterprise-grade-personalization/#security) - [Access](https://jivox.com/enterprise-grade-personalization/#access) - [Customers](https://jivox.com/customers/) - [Partners](https://jivox.com/partners/) - [Preferred Partner Program](https://jivox.com/partner-program/) - [Resources](https://jivox.com/resources/) - 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[Recommendations](https://jivox.com/recommendation-engine-making-advertising-relevant/) - [Commerce Marketing Cloud](https://jivox.com/commerce-marketing-cloud/) - [IQ Blaze Analytics](https://jivox.com/iq-blaze/) - [IQiD First-Party Identity Graph](https://jivox.com/iqid-identity-graph/) - [IQ DaVinci Commerce Media](https://jivox.com/davinci/) - [Channels](https://jivox.com/social-media-advertising/) - Display - [Video](https://jivox.com/dynamic-video-advertising/) - [CTV](https://jivox.com/ctv/) - [Social](https://jivox.com/social-media-advertising/) - [Native](https://jivox.com/native-advertising/) - Email - Website - [Enterprise-Ready >](https://jivox.com/enterprise-grade-personalization/) - [Scale](https://jivox.com/enterprise-grade-personalization/#scale) - [Platform](https://jivox.com/enterprise-grade-personalization/#platform) - [Security & Privacy](https://jivox.com/enterprise-grade-personalization/#security) - [Access](https://jivox.com/enterprise-grade-personalization/#access) - [Customers](https://jivox.com/customers/) - [Partners](https://jivox.com/partners/) - [Preferred Partner Program](https://jivox.com/partner-program/) - [Resources](https://jivox.com/resources/) - [Case Studies](https://jivox.com/resources/case-studies/) - [Industry Insights](https://jivox.com/resources/industry-insights/) - [Webinars](https://jivox.com/resources/webinars/) - [Videos](https://jivox.com/resources/videos/) - [E-Books](https://jivox.com/resources/ebooks/) - [Company](https://jivox.com/company/) - [Overview](https://jivox.com/company/) - [Leadership](https://jivox.com/company/#leadership) - [Management](https://jivox.com/management/) - [In The News](https://jivox.com/news/) - [Careers](https://jivox.com/careers/) - [Press Releases](https://jivox.com/press/) - [Contact Us](https://jivox.com/contact/) - [Blog](https://jivox.com/blog) # **E-Commerce Marketing: How To Win With First-Party Data** ![Identity Blog Pic_V4 copy 3](https://info.jivox.com/hubfs/Identity%20Blog%20Pic_V4%20copy%203.jpg "Identity Blog Pic_V4 copy 3") To succeed in digital and e-commerce marketing today, brands must get much better at advertising specific products that a consumer seeks, or is likely to buy, along with any pricing or offer information specific to that product. This behooves brand marketers to personalize their advertising, email, and website experience based on knowing who the individual consumer is and identifying the consumer at the individual level. Knowing how to use 1P data and identity is the key to success. In this ebook, Jivox provides insights based on industry research, interviews with standards bodies, collaboration with an ecosystem of brands, publishers, and data partners to develop an open-source ID framework, Unified ID 2.0. Read the ebook to help you make decisions about choosing the right identity model.   ---     ### Form Title © Jivox Corporation 2008-2025. All rights reserved. | [Privacy Policy](https://www.jivox.com/privacy/) | [Terms](https://www.jivox.com/terms/)