Top Tips to Help You Thrive in Personalized Digital Marketing
On-Demand Webinar
Globally, identity standards are changing with Facebook, Google and Apple building first-party frameworks to preserve the privacy of the user while personalizing end user experiences.
A sequel to our first fireside chat “A Dummy’s Guide to Identity,” featured speaker Shankar Venkataraman, Jivox SVP of Product & Engineering, sheds light on how emerging compliance standards impact your personalized digital marketing campaigns, and what you can do to adapt to this new future. This fireside chat is hosted by Nimay Parekh, Jivox VP of Growth.
You will learn all about:
- How to approach Identity & Privacy as a marketer?
- Emerging compliance standards
- Privacy enhancing computation frameworks
- Probabilistic vs Deterministic identity attribution
- Evaluation of identity tools in the market
