---
title: Implementing 1P Identity | On-Demand Webinar
description: Learn how to leverage SOC 2 Type 2 certified partners for securing consumer's most precious asset--their data--in implementing first-party identity.
---

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# **Implementing 1P Identity: SOC Compliance**

## What You Need To Know About SOC Compliance

### On-Demand Webinar

What changes will the phasing out of third-party cookies and the transition to first-party identity have on the way we run personalized digital marketing campaigns?

In this on-demand webinar, our SVP of Product and Engineering, Shankar Venkatraman and VP of Growth, Nimay Parekh will dive deeper into the implications of using first-party identity on the digital marketing landscape. 

We will discuss key questions such as:

1. What changes will first-party identity implementation have on **brands’ digital marketing campaign strategy**?
2. How can brands **identify audiences using consented, first-party data** signals to continue delivering a 1:1 personalized experience?
3. How can brands leverage Soc 2 Type 2 certified partners for securing the consumer's most precious asset: their data?

## Meet the Speakers

![Shankar image copy](https://info.jivox.com/hs-fs/hubfs/Shankar%20image%20copy.png?width=200&height=199&name=Shankar%20image%20copy.png)

Shankar Venkataraman  
SVP, Product & Engineering  
Jivox

 

 

 

![Nimay Headshot-modified](https://info.jivox.com/hs-fs/hubfs/Nimay%20Headshot-modified.png?width=200&height=200&name=Nimay%20Headshot-modified.png)

 Nimay Parekh  
VP, Product and Growth  
Jivox

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