Kairos, in Greek, means “opportunity” or “opportune moment.”
Jivox Kairos™ is the market’s first purchase prediction engine for eCommerce marketing, with a patent granted to Jivox for SCORING USERS BASED ON INTENT FOR ONLINE ADVERTISING. As a global brand marketer, you can confidently use this cutting-edge technology to drive sales, by personalizing messaging in real time to individual consumers based on their interests and in-the-moment purchase intent.
Built on the Jivox NeuronTM AI and machine learning technology, Kairos “learns” how a product is relevant to a specific consumer based on their purchase intent. Kairos algorithms use these purchase intent signals to score individual users’ likelihood and immediacy to make a purchase, and rank products relative to the consumer’s interest. The pairing of user scoring and product ranking creates for you the opportune moment to serve the right message with the right product offer at the right time.
Kairos takes the guesswork out of retargeting. When consumers search for or click on products while visiting an eCommerce site, simple retargeting ads “chase” them all over the Internet, with no ability to determine the user's real interest, immediacy to buy, or a simple fact that they have already purchased the products. The media money is spent, but where is the sale?
A consumer’s path to buying products is rarely a straight line. A more likely first exposure to your product is through social media, ads of all kinds or reading a review. As they land on your website or app to search or browse product details, they may often browse similar or related products, or add-on purchases to the products. They may also leave your site and then return later to complete the purchase or purchase a different product.
Kairos knows all the nodes along each consumer’s purchase path. The precision in its predictions is built on its ability to process large quantities of data from your e-commerce site and consumers’ interactions with your ads on news or hobby sites.
Kairos’ predictive model uses trillions of real-time data signals collected from your e-commerce site, ads served across all channels, CRM, and contextual signals (such as weather, location, time). The vast amounts of data provide an unprecedented level of granularity about the consumer’s likes and dislikes, when and how they buy. Much like Google’s page-rank algorithms, Kairos algorithmic ranking of “likely to buy” products specific to each consumer ensures relevance, increases engagement, and speeds sales. Detecting a product or a substitute product has been purchased, Kairos recommends adjacent products that are relevant to this consumer--all driven by data.
What’s more? Kairos identifies high purchase-intent audiences for your brand, allowing media platforms to deliver ads to those individuals while they are “in-market” for your products. Having the ability to measure successful conversions, you can continue to optimize products and audiences.
Campaign optimization Significantly improve the performance of e-commerce campaigns over basic re-targeting messages
Scale creative across media, creative formats and platforms to reduce production costs significantly
Scalable data and integrations
Manage complex data and feed integrations needed for real-time pricing, offers and product inventory
Deliver personalization in a privacy-compliant way using consented first-party data and contextual triggers
Jivox Kairos is currently available to a limited number of brands as part of an early access program.
If you are a senior marketing, technology, or strategy executive responsible for the overall growth of your brand’s eCommerce marketing, please sign up now.