Scale Creative Automation to Deliver 1:1 Personalization
On-Demand WebinarThe COVID-19 pandemic puts consumers at the center of every brand’s attention. It’s not a surprise with consumers socializing and shopping online, brands seeking growth are shifting their business focus to eCommerce. Specifically, in a direct-to-consumer model, success and differentiation are hinging on a 1:1 eCommerce marketing. In this new normal, brands must take the leap from just doing creative automation to data-driven eCommerce marketing--NOW.
In this on-demand webinar, our guest Forrester VP, Principal Analyst Joanna O'Connell, and Personalization expert/ Author of digital marketing Diaz Nesamoney, discuss the shift brands must make in digital marketing and how DCO can help bridge the gap.
You will learn:
- Key forces driving the shift to eCommerce marketing
- Identity, FLoC and what this means for marketers seeking to build a 1:1 communication with consumers
- Personalization essentials in a direct-to-consumer eCommerce model