Real World Success

At the 2018 Programmatic IO in San Francisco, REI Co-op, the renowned specialty outdoor retailer, and Jivox took an in-depth look at how dynamic ad creative and cutting-edge personalization could drive real-world success on social media channels. The two companies worked together to leverage real-time triggers such as weather, location, temperature and more, in order to engage customers at the right time with the right message – and shared practical guidance on how brands could harness dynamic creative optimization (DCO) to their advantage.


Watch the On-demand Session