---
title: "Personalize Shoppable® Ads: Shifting from Cookies to Headless Commerce"
description: Learn how you can personalize your Shoppable® ads with relevant messaging, products and offers in a post-cookie world.
image: https://info.jivox.com/hubfs/Personalize%20Shoppable%20Ads%20%231.png
---

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# **Shifting from Cookies to Headless Commerce**

## Personalize Your Shoppable® Ads - Episode 1

On-Demand Webinar

Personalized commerce ads help you develop a 1:1 relationship with consumers through a seamless Universal Checkout experience going from an ad, to purchase, in one click.

 

Shoppers buy within the ad, selecting their choice of merchants, with no link-out or redirect to a retail site. You’ll also gain deep insight into each customer’s buying journey across different channels.

 

Join **Heather Marie Udo, CEO, Shoppable®** and **Nimay Parekh, VP Product & Growth, Jivox** in a presentation of the key strategies for personalizing ads with relevant messaging, products, and offers in a post-cookie world, along with a demo of the product.

 

You will learn:

- The role of Identity and consented 1P order data as a privacy-first personalization trigger for **building trust with your consumers**
- **Automated recommendations** of the best selling products to increase relevance
- The use of personalized commerce ads to **reduce purchase friction for customers**, while capturing shopper behavior analytics, in real-time, to enable true attribution

 

### Watch At Your Convenience

### **Meet Our Speakers**

![Heather_CityBG-modified](https://info.jivox.com/hs-fs/hubfs/Heather_CityBG-modified.png?width=200&height=200&name=Heather_CityBG-modified.png "Heather_CityBG-modified")

**Heather Marie Udo**  
CEO  
Shoppable®

![Nimay Headshot-modified](https://info.jivox.com/hs-fs/hubfs/Nimay%20Headshot-modified.png?width=200&name=Nimay%20Headshot-modified.png "Nimay Headshot-modified")

Nimay Parekh  
VP Product & Growth  
Jivox

 

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