Learn How to Combine Consented First-Party Data and Contextual Triggers for Personalization
Browsers are, for privacy reasons, blocking all third-party cookies and fingerprinting technologies to avoid unauthorized tracking of users. It started with Apple Safari and Firefox. Google Chrome is expected to follow suit.
What does this mean for brands seeking to personalize experiences for consumers, many of whom are tired of being bombarded with irrelevant ads?
In this on-demand webinar, expert discuss a new user-consented, first-party data approach that brands can leverage to deliver omni-channel personalization while being compliant with regulations such as GDPR and CCPA.
You will learn:
- What challenges will marketers face when all major browsers block third-party cookies?
- Why fingerprinting technologies are not an alternative to third-party data?
- How first-party identity graph enables personalization while being privacy-compliant?