How To Win With First-Party Data
Retail media is going to significantly change the landscape of digital advertising in 2022. According to eMarketer, retail media spend in 2023 will reach 20% of all digital ad spend, up from 15% in 2021. Retail media is becoming highly attractive to large brands by way of offering display and video ads across the retailer's online properties--often using online and offline shopper data to connect with consumers across the entire buyer journey.
This trend is not limited to just retailers! In fact, the likely winners in this race are yet to show their hand. New age companies like Instacart, Doordash, Uber, GoPuff, Grab and Gojek are all building large advertising businesses using similar data.
In this 30-minute on-demand webinar, we unpack the discussion of how brands can get involved in the evolving retail media trend and how it may affect their eCommerce marketing strategies in 2022.
In this session, you will learn about:
- First-party (1P) data strategy and the value of purchase intent
- Brands and verticals that can best optimize ad campaigns based on 1P data provided by retailers
- How other verticals can learn from retail media to monetize audiences and 1P data