Bringing Advertising Automation to Retailers & Brands
Retail Media Masterclass - On-Demand
Retail media has been tried before, but today, we are seeing growth like never before. The US retail media ad sales "will more than double in the next four years to reach over $85 billion by 2026." * Why is this time different?
This webinar, featuring experts from Forrester, The Trade Desk (TTD) and Jivox, brings you insights into lessons learned from past retail media attempts, critical success factors of the largest retail media networks today, the evolving ecosystems, and the brands' biggest challenges with retail media.
The interactive discussion focuses on how technologies--from personalized dynamic product ads, creative and workflow automation to data clean room and attribution -- can help you scale the use of retail media.
Key takeaways:
- How can brands and retailers capitalize on this growth?
- What challenges must brands and retailers overcome?
- How to choose and implement the right technologies to enable privacy-first personalization and attribution across multiple retail media platforms
* Emily Collins, 2022 Retail Media Ad Sales Forecast, US, Forrester, May 2022
