Independent Analyst, Joanna O'Connell of Forrester, Explains Key Insights & Benefits
As large, global brands seek to scale ad campaigns and deliver precise messages to customers, they are increasingly relying on technology to streamline processes and increase cost-efficiency.
In a recent webinar hosted by Jivox, Forrester's Joanna O'Connell discussed how dynamic creative (DCO) can enable marketers to realize ROI, irrespective of their role (in media or creative) and digital marketing campaigns (performance-based or for brand awareness).
In this e-book, she answers in detail the five most-asked questions about dynamic creative:
- What does it mean to different brand marketers?
- What decisions drive its adoption?
- What kind of campaigns is it best suited for?
- What technologies are needed to scale omni-channel delivery?
- What ROI does it deliver?
