Dynamic Creative Optimization (DCO) for Media & Creative Production: Boost Engagement. Reduce Costs.
Live Webinar | September 17, 2019 | 10am PT
As you work towards scaling ad campaigns globally, you need a faster, more streamlined and cost efficient way to create precise, relevant messaging to a vast number of individuals at the right moment, through the right channel.
Given the myriad of tools available in the market, how do you choose the right one to help boost engagement while reducing costs?
We invite you to continue the conversation with two experts:
- Joanna O’Connell, VP & Principal Analyst of Forrester and the co-author of The Forrester Wave™: Creative Advertising Technologies, Q4 2018
- Diaz Nesamoney, the author of personalized digital marketing playbook & Jivox CEO
In the first webinar "Make Your Digital Marketing Relevant", Joanna and Diaz discussed how to deliver relevance through data-driven insights, and the integration of media and creative performance.
Join us for this webinar where you will get answers to:
- The state of DCO adoption based on marketers’ roles and industry segments
- Overcoming the challenges of choosing the right tool for the specific needs of each role
- Achieving production cost savings and media performance efficiency by way of an ROI model