How To Create The Path To Success: Data, Personalization & Metrics
Our first webinar introduced the concepts of retail media and the benefits of personalization by leveraging retail data. In this second webinar, our experts provide insights to help you get a head start and measure the impact of the retail media implementation strategy.
In this on-demand webinar, learn about:
- What types of data are available in retail media, and are most useful
- What ad formats work best for retail media
- What levels of personalization can be achieved
- What important KPIs should be considered, and what is a useful northstar metric to evaluate campaign success