Create the Path To Success With Retail Media - Episode 2
Our first webinar introduced the concepts of retail media and the benefits of personalization by leveraging retail data. In this second webinar, our experts provide insights to help you get a head start and measure the impact of the retail media implementation strategy.
In this on-demand webinar, learn about:
- What types of data are available in retail media, and are most useful
- What ad formats work best for retail media
- What levels of personalization can be achieved
- What important KPIs should be considered, and what is a useful northstar metric to evaluate campaign success