Make Your Digital Marketing Relevant: Keys to Personalization
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In her recently published The Forrester Wave™: Creative Advertising Technologies, Q4 2018, author Joanna O'Connell highlighted two salient observations about digital marketing and data:
- B2C marketing professionals are looking for creative efficiencies and speed-to-market
- Data integrations and omnichannel capabilities are key differentiators
Interested in using data-driven insights and relevant creative messaging to forge meaningful connections with individual consumers?
Watch Joanna and Diaz in an engaging dialogue about how to scale personalized messaging to individual consumers anywhere, at any moment, across website, email, and video, social media, mobile, display advertising using data.
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